社会媒体挖掘英文课件reza zafarani课件smm-slides-ch9.pdfVIP

SOCIAL MEDIA MINING Recommendation in Social Media Dear instructors/users of these slides: Please feel free to include these slides in your own material, or modify them as you see fit. If you decide to incorporate these slides into your presentations, please include the following note: R. Zafarani, M. A. Abbasi, and H. Liu, Social Media Mining: An Introduction, Cambridge University Press, 2014. Free book and slides at or include a link to the website: SocialSocial MediaMedia MiningMining Recommendation in Social Media 2 Difficulties of Decision Making • Which digital camera should I buy? • Where should I spend my holiday? • Which movie should I rent? • Whom should I follow? • Where should I find interesting news article? • Which movie is the best for our family? • If interested, see two recent conference tutorials – SIGKDD2014, Recommendation in Social Media – RecSys2014, Personalized Location Recommendation SocialSocial MediaMedia MiningMining Recommendation in Social Media 3 When Does This Problem Occur? • There are many choices • There are no obvious advantages among them • We do not h e enough resources to check all options (information overload) • We do not h e enough knowledge and experience to choose, or – I’m lazy, but don’t want to miss out on good stuff – Defensive decision making Goal of Recommendation: To come up with a short list of items that fits user’s interests SocialSocial MediaMedia MiningMining Recommendation in Social Media 4 Common Solutions to the Problem • Consulting friends • Ob ning information from a trusted third party • Hiring a team o