marketing_an introuduction 课后习题答案和题库3.docVIP

PAGE PAGE 1 Marketing: An Introduction, 10e (Armstrong/Kotler) Chapter 3 The Marketing Environment 1) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers? A) the marketing environment B) strategic planning C) target markets D) the marketing mix E) none of the above Answer: A Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 2) You are directed to study the actors close to the company that affect its ability to serve its customers–departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? A) the macroenvironment B) the microenvironment C) the marketing environment D) the green movement E) the global environment Answer: B Diff: 2 Page Ref: 67 Skill: Concept Objective: 3-1 3) You are directed to study the factors that are larger societal forces that affect your company–demographic, economic, natural, technological, political, and cultural. What are you studying? A) the macroenvironment B) the microenvironment C) the marketing environment D) the marketing mix E) the global environment Answer: A Diff: 1 Page Ref: 67 Skill: Concept AACSB: Reflective Thinking Objective: 3-1 4) Which of the following is NOT a type of factor in a companys macroenvironment? A) demographic B) economic C) technological D) competitor E) political Answer: D Diff: 2 Page Ref: 67 Skill: Concept Objective: 3-1 5) All of the groups within a company are called the ________. A) culture B) diversity C) internal environment D) climate E) range Answer: C Diff: 2 Page Ref: 67 Skill: Concept Objective: 3-1 6) Which type of organization helps companies to stock and move goods from their points of origin to their destination? A) financial intermediary B) physical distribution firm C) marketing service firm D) reseller E) supplier Answer: B Diff: 1 Page Ref: 68 Sk