麦当劳的新媒体营销策略(英文).docVIP

PAGE 22 New Media Marketing Strategies of McDonald’s Abstract Thanks to the development of media technology and the changing needs of social information, more and more companies have felt the expanding influence and development trend of new media, realizing the superiority of new media marketing compared with traditional marketing models, so they are increasingly using new media marketing to achieve better brand marketing effect. Under such circumstances, McDonald’s has followed the trend of the times and used new media for diversified marketing. This paper, choosing McDonald’s new media ma