Bilibili视频网站用户画像分析.docxVIP

Bilibili视频网站用户画像分析 摘 要 Bilibili，又名哔哩哔哩或B站，是中国大陆知名的视频弹幕网站和最大的年轻人潮流文化娱乐社区。其主要内容基本为ACG（Animation、Comic、Game）和弹幕。作为一个视频网站，有着不同于其他视频播放平台的鲜明风格和互动形式。一直以来，二次元是bilibili用户的主流，年轻人是bilibili的主要受众群体。B站内容的丰富多样，因此携带有大量的用户特征信息。根据用户在视频网站上的基本信息及所发布的视频信息可推断用户的属性信息（即构建用户画像）对科学研究和商业都有着极高的价值。 本论文尝试针对哔哩哔哩视频网站的用户画像进行分析研究，主要从角色画像与行为画像两个维度构建用户画像体系，综合数据分析研究用户群体的基本信息及喜好变化。根据数据统计网站的哔哩哔哩用户基本信息数据分析其角色画像，再采用网络爬虫技术获取哔哩哔哩视频网站的视频数据，结合相关的科学计算方法综合分析用户的行为画像。最终得出综合的结论。 关键词：Bilibili，数据挖掘，数据分析，用户画像 Design and Implementation of Online Recruitment System Abstract Bilibili, also known as Bilibili or Bilibili station B, is a well-known video barrage website and the largest youth fashion culture and entertainment community in mainland China. Its main contents are basically ACG (Animation, Comic, Game) and bullet screen. As a video website, it has a distinct style and interactive form different from other video broadcasting platforms. For a long time, quadratic has been the mainstream of bilibili users, and young people are the main audience group of bilibili. The content of station B is rich and diverse, so it carries a large amount of user characteristic information. Based on the users basic information on the video website and the video information published by the user, the attribute information of the user can be inferred (that is, the user portrait can be constructed), which is of great value to scientific research and business. This paper attempts to analyze and study the user portrait of bilibili video website, and mainly constructs the user portrait system from the two dimensions of character portrait and behavior portrait, and studies the basic information and preferences of user groups through comprehensive data analysis. According to the data statistics website bilibili user basic information data to analyze their role portrait, and then use the web crawler technology to obtain the video data of bilibili video website, combined with the relevant scientific computing methods to comprehensively analy