字节跳动公司国际化探析.docxVIP

PAGE 20 摘 要 近年来，全球的互联网产业正在发生着深刻的变化，中国的互联网企业正在迅速成长，并提出了更加合理的国际化解决方案，正赢得全世界用户的认可。 本文系运用文献梳理和案例分析方法进行的专题分析。全文分为三部分：第一部分阐述了字节跳动公司的国际化历程及业务内容，其次，是从其国际化过程的案例进行分析，提出了其存在明显的五个问题，并对问题进行了分析，最后，探讨了字节跳动国际化所带来的经验及教训， 本文集中阐述了字节跳动公司的国际化发展过程及业务内容，对其国际化过程中的存在的问题进行分析研究，发现其国际化过程存在着用户增长缓慢、黏性差等问题，后对问题进行一一论证分析，并着重对产品国际化和产业国际化发展提出合理化建议。 本文的创新之处是对字节跳动公司国际化分析增加了竞争公司的对比，以及字节跳动公司的产品在国内和国外的基本情况分析，提出了针对字节跳动当下国际化战略的一些个人观点。 关键词：字节跳动；国际化；TIKTOK ABSTRACT In recent years, the global Internet industry is undergoing profound changes. Chinese Internet companies are growing rapidly and have put forward more reasonable international solutions, which are winning the recognition of users all over the world. This paper is a thematic analysis by means of literature review and case analysis.The paper is divided into three parts: the first part elaborates the internationalization process and business content of bytedance company; the second part analyzes the cases of bytedances internationalization process, proposes five obvious problems, and analyzes the problems; the last part discusses the experience and lessons brought by bytedances internationalization. This paper focused on the bytes to beat the internationalization process of the company and business content, on the analysis of existing problems in the process of internationalization of its research, found that the internationalization process there is a user issue such as difference of slow growth, the viscosity, after analyzing the problems one by one argument, and focus on industry internationalization and internationalization of product development put forward reasonable Suggestions. The innovation of this paper is that the analysis of bytedances internationalization increases the comparison of competing companies, as well as the analysis of the basic situation of bytedances products in China and abroad. Some personal views on bytedances current internationalization strategy are proposed. Keywords: Bytedance; Internationalization; TIKTOK 目录 TOC