5+广告的传播渠道——广告媒介.pptxVIP

1;2;3;4;5;6;7;杂志的分类方法;9;10;11;12;13;14;15;16;17;18;19;20;21;22;报纸的分类报纸广告的优势和局限;24;25;26;27;The dominant form of newspaper advertising is display advertising. Display ads can be any size and can be placed anywhere in the newspaper except the editorial page. Display advertising is further divided into two subcategories: local (retail) and national (general). Local businesses, organizations, and individuals that use local display advertising pay a lower, local rate.;Supplements are syndicated, which means an independent publisher sells its publications to newspapers throughout a country, or they are local full-color advertising inserts that appear throughout the week and especially in the Sunday edition of newspapers. Independent publishers create and distribute syndicated supplements to newspapers throughout the country. ; There are two types of classified ads—advertising by individuals to sell their personal goods and advertising by local businesses. Classified ads represent approximately 40 percent of total newspaper advertising revenue. Many newspapers have taken their own classified ads online.;31;32;33;34;35;36;37;38;39;40;41;42;43;44;45;46;47;48;广播广告的优势和局限;50;51;52;53;54;55;56;57;58;59;60;61;62;互联网广告的类型;64;65;66;67;5.3.2 户外媒介;69;70;71;72;73;74;75;76;77;78;79;80;81;82;83;84;85;86;87;88;89;90;91;92