商务英语听力商务英语听力促销计划讲义.docVIP

Promotion Plan Learning Objectives: 1.Know about the specific contents of a promotional plan 2.Grasp the expressions and drills related to promotional plan 3.Be able to make a promotional plan Warming-up Match the following promotional ways with the correct pictures. Poster Newspaper article Sponsorship TV Advertisement Stand at a trade fair Point-of-sale display New Words Expressions 1.sponsor v. 赞助2.The competition was sponsored by Ruinart Champagne.比赛是由慧纳酒庄赞助的。 3.spender n. 花钱的人The Swiss are Europe’s biggest spenders on food.瑞士人是欧洲人中在食品上开销最大的人群。4.spokesman n. 代言人；发言人A UN spokesman said that the mission will carry 20 tons of relief supplies.联合国的一名发言人说，该代表团将携带20吨救济物资。 5.shopper n. 购物者；顾客I’m a patient shopper. 我是个耐心的购物者。 6.impulse n. 冲动；一时的念头Unable to resist the impulse, he glanced at the sea again.他抑制不住冲动，又向海面瞥了一眼。 7.in charge of 负责；掌管Who is in charge of the administration of your company? 你们公司的行政工作由谁负责？ Extensive Watching The sales team is discussing ways to promote the new product. Watch the video clip and tick (√) the promotional activities that they are going to undertake. 1. Newspaper advertising 2. TV advertising 3. Sponsoring an event 4. Attending a trade fair 5. Point-of-sale displays 6. Product presentation Intensive Watching Watch the video clip again and fill in the missing information of the following table. Frank They?will?look?for?1?________?at?this?year’s?Canton?Fair. Jenny They?will?sponsor?a?National?2?__________________?in?Guangzhou,?because?most?3?____________?are?middle-aged?serious?spenders. Lisa They?will?ask?a?famous?middle-aged?man?to?be?the? ?4?____________. Bill Point-of-sale?displays?can?attract?shoppers’?5?________?and?persuade?people?to?buy?6?___________. Language Summary Translate the following phrases into Chinese. 1. serious spender 2. maintain one’s image 3. stand out 4. point-of-sale display 5. buy on impulse