策略性的思考.pptxVIP

Strategic Thinking策略性的思考;Prisoner’s Dilemma 囚徒的困境;To lead or Not to Lead?先下手为强? ;我自巍然不动Here I Stand;Managerial Economics;How to increase your bargaining power? 各个击破;Strategic Situations 需要策略性思考的情景;John Nash美丽心灵;Nash Equilibrium纳什均衡;Seeing Through Your Rival’s Strategy 洞察对手的策略; No Nash equilibrium in pure strategies 不存在纯策略的纳什均衡 ;Randomized Strategies随机策略;Competitive Dilemma竞争的两难;;Difficulties in Detecting Cheaters难于找出作弊者;Current Gain v. Future Loss眼前利益和长远利益;Sequential Games先后下手的游戏;Pricing for Profit如何定价才能获利;Main Players in the UK Credit Card Industry英国信用卡行业的主要参与者;Cards in Circulation: 1988信用卡持有量:1988年;Transaction Volume: 1988交易量: 1988年;Crisis in the UK Credit Card Industry英国信用卡行业的危机;Causes of the Changes改变的原因;Leader or Follower?先发还是后制?;Competition in Market Share抢占市场份额;Play of the Game整个过程;Credit Card Pricing, October 1992 1992年10月信用卡定价;How to Milk the Credit Card Users如何从信用卡使用者那里获利;Assuming that the full-payers are not profitable.假设从“搭便车的人”那里是不获利的;Assuming that the full-payers are profitable.假设从“搭便车的人”那里是可以获利的;Close结语;Commercial Aircraft民用飞机;Boeing波音公司;Airbus空中客车;Battle Fronts争议焦点;Boeing and MD Merger 19971997年波音与麦道的合并;2001: Airbus launched A380空中客车推出A380;Boeing’s Counter-Strategies波音的应对策略;Sonic Cruiser音速巡航者;Managerial Economics;Another flop in strategy又一次失败的决策;Will 747E ever get built?747E机型能否最终推出?;NutraSweet;Monsanto 生产基地;Demand by Final Products 哪些产品需要糖精？;Demand by Geographic Distribution需求地区分布; Two Big Buyers 两大买家;Too Sweet To be True真的,就太爽了;Will NutraSweet fight HSC in Europe/Canada? NutraSweet会在欧洲/加拿大迎战HSC吗?;Bloody CompetitionMonsanto 火并 HSC;Legal challenges by HSC?HSC是否采取法律行动 ?;HSC Winning Legal BattlesHSC赢得了官司;What should NutraSweet do? NutraSweet 该如何应对？;Capacity Expansion扩大生产能力;Competition to Stay竞争常在;;The Acquisition of ConrailCSX收购Conrail;The First-Tier Offer第一阶段收购;The Second-Tier Offer第二阶段收购;Provisions in the Agreement协议中的条款;Questions for the Conrail Case联铁案的问题;;;Establishing Creditable Commitmen