翻译海外酒店产品经理工作规划.pdfVIP

海外酒店产品经理工作规划 酒店产品经理 Hotel Product Manager，在我看来 in my opinion ，指的是 酒 店的产品 （主要指客房）从计划采购到客人退房离店这个过程中相关的市场调研 分析、产品定位、 产品规划、 运营管理甚至包括客人的入住回馈等一系列市场行 为 means a series of marketing behaviors including search analysis, product role-setting, product planing, operating and managing, even rewards of customers, from purchase planing to clients’ checking out。酒店产品经理的工作目标是 提升客 人入住体验。 The aim of Hotel Product Manager is improving the experience of clients ’ accommodation. 海外酒店产品经理这个职位对我来讲，由于以前的教育和工作环境的原因， 了解的并不是特别多。 As for the responsibilities of this position, I have little knowledge, due to the reasons of past education and work environment.由于海外和 国内市场的差异，对我来讲是一个全新的挑战。 Becausethe differences between overseas and domestic markets, this job is a challenge to me.我认为以下四点是作为 一个海外酒店产品经理必备的素质，也是我需要具备的基本工作技能 :The following 4 aspects are the essential qualities for Hotel Product Manager, as well as the basic working technique: 1、学习力。据了解，海外酒店产品对于芒果网来说是一个比较新的领域， 有一些同行在这一领域起步较早， 在行业的影响力较大， 如携程网， 亚洲最有影 响力的国际订房网络 Agoda 等。由于各方面的原因，芒果网也许不能完全参考， 但这些行业内的优秀团队的一些思维和模式值得我们借鉴。 Ability of learning. Overseas hotel products is a relatively new field to Mango. Some competers started earlier in this line and have more influential power, i.e., Ctrip and the most influential guestroom booking net Ahoda. Due to some reasons, Mango perhaps won’t copy them all, but their some thinking ways and modes can be our example. 2、市场敏感度。市场敏感不仅包括对酒店产品的感觉和把握，最重要的 针对不同客户群体， 不同时节的灵活的营销方式。 Market sensibility. This not only includes the sense and control of hotel products, but most importantly we should adopt flexible selling mode in different seasons according to different client groups. 3、正确的理念。我认为客人的入住体验是产品经理工作是否优秀的衡量 标准。同质化严重的酒店旅游市场