中国直销行业分析报告(ppt42).pptxVIP

Insights into Direct Selling in ChinaJune 2010IntroductionChinese Direct Selling in the Global ContextFramework of Direct Selling in ChinaCategory PerformanceCompetitive LandscapeFuture ProspectsDefinitionsIntroductionScopeThis briefing on the global retailing market covers the following channels, focusing on the year 2009:IntroductionObjectivesThe core objective of this report is to examine the current state of the non-store retailing channel, and direct selling in particular, in China in the context of the wider retail market.In addition to providing a channel overview, the report also analyses performance by product sector, and the state of the competitive landscape, key trends and developments, and prospects and opportunities.The data and analysis are specific to the Chinese direct selling channel, and where appropriate and relevant it looks at greater detail in beauty and personal care and consumer healthcare. The direct selling channel is examined in terms of forecast performance over the 2009-2014 period, with a closer look at 2009-2010 specifically, identifying key areas of opportunity in terms of product sectors.IntroductionKey FindingsDirect sales dominate non-store sales in ChinaChina is the fourth largest direct selling market globally reaching sales over US$6 billion in 2009, with the direct selling channel accounting for the majority of non-store sales in the country.Vitamins and dietary supplements remain the biggest category56% of all direct sales in China are generated by the growing vitamins and dietary supplement products sector.Amway maintains a clear leading positionAmway accounts for 46% of all direct sales in China, and is by far the biggest player.Contributor to growthChina was the biggest contributor to growth in Asia-Pacific in 2009, adding US$500 million in sales, and was second only to Brazil globally.Legal framework supports growthImplementation of direct selling legislation has spurred growth since 2005, and created a stable and more se