第12讲管理需求与能力.pptxVIP

Services Marketing;12.MANAGING DEMAND AND CAPACITY;Gap 3: the service performance gap;Key factors related to demand and capacity;The Underlying Issue:Lack of Inventory Capacity;The Underlying Issue:Lack of Inventory Capacity;Understanding Capacity Constraints(1);Understanding Capacity Constraints(2);Understanding Demand Patterns;Strategies for Matching Capacity and Demand(1);Strategies for Matching Capacity and Demand(1);Strategies for Matching Capacity and Demand(2);Strategies for Matching Capacity and Demand(2);Yield Management:balancing capacity utilization, pricing, market segmentation,and financial return;Challenges and risks in using yield management;Waiting Line Strategies: When Demand and Capacity Cannot Be Aligned;Employ operational logic to reduce wait;Employ operational logic to reduce wait;Establish a reservation process;Differentiate waiting customers;Make waiting fun, or at least tolerable;思考题12