新媒体时代下娱乐综艺节目的创新与发展——以《演员的诞生》为例.pdfVIP

摘 要 自上世纪 80 年代发展至今，我国的电视娱乐综艺节目在不断地发展过程中给广大的受众带来无穷的欢乐。 新媒体时代的到来，打破了传统媒体的传播范围以其特有的信息容量大、互动性强、传播速度快等优势吸 引了广大的群众。然而随着媒介多元化的迅速发展，受众的主体意识观念不断增强，对电视娱乐综艺节目 的情感诉求也在发生着变化。 为顺应新媒体时代的发展，满足受众对于电视娱乐综艺节目的情感需求，各大卫视对于传统类型的娱乐节 目进行了创新。娱乐综艺节目在经历了明星真人秀、户外竞技、文化综艺等类型后，一种新型的娱乐综艺 节目悄然而生。 《演员的诞生》作为一种演技竞演类励志综艺节目于2017 年 10 月 28 日起每周六晚 22:00 在浙江卫视首播，节目一经播出就受到广大受众的普遍关注。然而随着“袁立风波”的兴起，加剧 了人们对于话题舆论的关注度，其节目的创办初衷受到人们广泛的质疑，节目的弊端也日益呈现。 本文从《演员的诞生》这个栏目出发，采用个案分析的方法论述节目创办的背景、节目的特色、节目定位 等分析了我国娱乐综艺节目的发展现状以及创新模式等等。最终总结出新媒体时代下影响娱乐综艺节目发 展的因素，提出新媒体时代下我国娱乐综艺节目如何做到更好地自我完善发展。 关键词：新媒体时代；娱乐综艺节目；《演员的诞生》 Abstract Since the 80s of last century, the TV entertainment variety show in our country has brought endless joy to the general audience in the process of continuous development. The arrival of the new media era has broken the scope of traditional media because of its unique advantages such as large information capacity, strong interaction, fast communication speed and so on. However, with the rapid development of media diversification, the subjective consciousness of the audience is constantly strengthened, and the emotional appeal to TV entertainment variety shows is also changing. In order to adapt to the development of the new media era and meet the emotional needs of the audience for TV entertainment variety shows, the major TV stations have innovated for the traditional types of entertainment programs. Entertainment variety shows have experienced the ty pes of star reality shows, outdoor competitions, cultural variety, etc. A new type of entertainment variety show is quietly born. As a kind of acting competitive motivational variety show, it premieres on Zhejiang Satellite TV every Saturday evening at 22:00 every October 28, 2017. Once it is broadcast, it has received widespread attention from the broad audience. However, with the rise of Yuan Li Storm, peoples attention to the topic of public opinion intensified. The original intention of the program was widely questioned, and the