翰联李俊伟项目组合管理培训 .pptVIP

Project Portfolio ManagementAn Introduction李俊伟 ;;The Emergence of Project Portfolio Management;Portfolio Management, the overall picture;;The Old Philosophy about Portfolio;;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。*** 10、市场销售中最重要的字就是“问”。**** 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。***** 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。**** 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。***** 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。**** 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。***** 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。*** 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。**** ;;The Role of Combining Securities;The Role of Combining Securities;The Efficient Frontier : Optimum Diversification of Risky Assets;The Efficient Frontier vs Naive Diversification;Risk Reduction with Diversification;Market or systematic risk: risk related to the macro economic factor or market index Unsystematic or firm specific risk: risk not related to the macro factor or market index Total risk = Systematic + Unsystematic;Two-Security Portfolios with Different Correlations;Relationship depends on correlation coefficient -1.0 ? +1.0 The smaller the correlation, the greater the risk reduction potential If???= +1.0, no risk reduction is possible;Structuring a Portfolio : Asset Allocation;;What is project portfolio management;Portfolio Management is: ;Portfolio Management is Not;The benefits of Portfolio Management;;Project Portfolio Management, Process Technique ;Step 1: Define the Portfolio;Step 2: Gather the Projects;Step 3: Begin Weeding;Step 4: Begin Evaluating;;Using the Matrix;;Evaluation Criteria;Risk Assessment Scorecard- illustration;Benefits Assessment Scorecard - illustration;Plot the Project on the Matrix;What is the difference; Questions and Answers ; Thank You! 李俊伟 Contact at: george.lee@TalentAllianz.