国际市场营销调研.pptVIP

2021/10/10 * Research Instruments Mechanical devices To monitor consumer behavior Checkout scanners to record shoppers’ purchases. To measure subjects’ physical responses Eye movement while watching ads: eyes focus points and how long they stay. 2021/10/10 * Implementing the Research Plan Data collecting By marketing research staff or by outside firms. Watch closely and guard against problems with contacting respondents With respondents who refuse cooperate, or give biased answers, With interviewers who make mistakes or take shortcuts. Data processing Check data for accuracy and completeness