高校网络舆情研究.pdfVIP

高校网络舆情研究 摘要 随着我国经济的快速进展，人们的信息化需求日益增加，与此同时，互联网的普及与进展，使 得网络生活成为日常娱乐生活的不可或缺的一部分。网络被公认为继报纸、广播及电视之后的“第 四大媒体”。随之而来的网络舆情作为网络信息进展的必定产物，对于公众的生活带来极大的影响， 由于网民素养存在差异，网民结构多样复杂，网络舆情在 播中有突发性及隐蔽性的特点。而高校 学生由于人生观价值观世界观都未定性对网络舆情的敏感度高于其他群体，极易受到不良网络舆 情的影响，因此对大学生这一群体关于网络舆情的研究是有必要的，通过对不同网络舆情产生原因 的分析与研究，目前高校网络舆情的进展概况，从不良网络舆情带给高校学生的影响进行阐述继而 提出净化高校网络环境打造和谐校园的有效举措。 关键词 ： 高校 网络舆情 研究 Abstract With the rapid economic development of our country,Peoples informatization needs increase day by day,at the same time, the popularity and development of the Internet,Make online life an indispensable part of everyday entertainment. The Internet is recognized as the fourth largest media after newspapers, radio and television. The Internet public opinion that comes with it as an inevitable result of the development of network information has a great impact on the public life. Due to the differences in the quality of netizens, the structure of netizens is diverse and complex, and the public opinion of the Internet is sudden and invisible in communication. However, university students are more sensitive to Internet public opinion than the other groups because of the uncertainty of their outlook on the concept of values of the world. They are vulnerable to the influence of bad Internet public opinion. Therefore, it is necessary for the college students to study the Internet public opinion. The analysis and research of the causes of the Internet public opinion, the current situation of the development of the Internet public opinion in colleges and universities, elaborating the influence of bad Internet public opinion on college students and then put forward the effective measures to purify the university network environment and create a harmonious campus. Keyword ：co