nike英文介绍ppt课件教案.ppt

Company signs Michael Jordan to endorse a version of its Air shoe--the Air Jordan Michael Jordan --1985 A DECADE OF TRANSITION AND REDEDICATION Nike entered the 1980s on a roll, thanks to the successful launch of Nike Air technology in the Tailwind running shoe in 1979. By the end of 1980, Nike completed its IPO and became a publicly traded company. This began a period of transition, where several of Nike’s early pioneers decided to move on to other pursuits. Even Phil Knight stepped down as president for more than a year in 1983-1984, although he remained the chairman of the bo