电商时代发展农产品电子商务的障碍与对策研究——以浙江遂网电子商务有限公司为例.docVIP

PAGE PAGE 23 电商时代发展农产品电子商务的障碍与对策研究 ——以浙江遂网电子商务有限公司为例 摘要：进入2l世纪以来，我国的信息网络技术和电子商务技术越来越发达，农产品电子商务也应运而生。通过农产品电子商务平台，将农业生产者与消费者两者有机结合，利用网络的互联高效，实现了双方的共赢。农产品电子商务成为了众多企业的创新选择，市场销售额增速明显，但还处于摸索和探索阶段，仍有诸多障碍制约企业发展农产品电子商务。 本文对于浙江省农产品电子商务的发展现状进行了分析和研究，从中总结出发展农产品电子商务的物流、标准化和信任问题，并选取了在实践中较为成功的“遂昌模式”的浙江遂网电子商务有限公司进行分析，提出有效的解决对策，以期为农产品企业和其他企业如何发展农产品电子商务提供理论支持和实践借鉴，推进农产品电子商务的发展进程。 关键词： 农产品电子商务发展现状与障碍遂昌模式 Study on obstacles and countermeasures of developing agricultural e-commerce research In the age of electricity ——Taking Zhejiang hence electronic commerce Corporation as examples Abstract: Entering the 21 century, the development of our country economic society and science technology bring great changes to peoples life. Agricultural electronic commerce also arises at the historic moment. The agricultural enterprises should be actively seize the e-commerce opportunities and challenges If you want to get rapid development in the fierce competition in the market part as a result of that the agricultural e-commerce has been created. And agricultural e-commerce is special means and platforms will both organic combination of agricultural producers and consumers. During the outstanding operation of the agricultural e-commerce，the profit between farmers and customers becomes a win—win situation． This article selects the more successful in practice of local mode of Zhejiang hence electronic commerce Corporation for example, this essay analyzes and researches of the development agricultural e-commerce, It sums up the obstacles of developing agricultural e-commerce at the same time puts forward the countermeasures. How to continuously meet the needs of consumers and producers. By analyzing it’s to other firms to absorb and draw lessons from the theoretical basis, Improving the agricultural electronic commerce development process. Keywords: Agricultural e-commerce; Development situation and the obstacles; Sui Chang model 一、引言 随着电商的兴起与发展，我国各行业都受到了电子商务的影响并与之产生联系，并在市场交易中扮演着越来越重要的角色，浙江省作为电子商务活动最