弹幕“虚拟观影氛围”的形成.docVIP

PAGE PAGE 18 弹幕“虚拟观影氛围”的形成 摘要：2014年被称为“弹幕元年”，如今三年已过，弹幕依旧如火如荼，并且逐渐渗透到生活的方方面面，许多弹幕用语已经成为日常用语，“给力”、“吐槽”这样的词甚至频频登上主流新闻媒体的标题。 受众之所以喜欢开着弹幕看视频，是因为弹幕营造出一种“虚拟观影氛围”，使受众沉浸之中从而获得满足，因此，本文为了进一步研究这种观影氛围，将从弹幕的基本构成元素着眼，分析弹幕在形式上带来的感官体验，同时将弹幕放在人内传播、群体传播和社会大环境下进行分析，从受众自身需求和社会互动需求的角度分析弹幕所营造的带有狂欢性质的“部落化”观影氛围。最后，本文还将对弹幕的火热景象进行冷思考，分析弹幕可能带来的问题，并给出自己的见解，以期对相关问题的解决提供借鉴。 本文不局限于新闻传播学视角，而是同时借鉴心理学、社会学、文化学、符号学等理论知识进作为支撑，力求在更加宽广的视野下对弹幕的“虚拟观影氛围”进行研究。 关键词：弹幕；虚拟观影氛围；亚文化；使用与满足；狂欢 The formation of virtual atmosphere on barrage video Abstract: The year of 2014 is known as the first year of the barrage video, now three years have passed, barrage video is still in its full swing, and gradually penetrate into all aspects of life, many barrage language have become a kind of formal language, and the words like Geili,Tucao even exist frequently on titles of the mainstream media. The reason why the audience like to open the barrage when watching a video is that, the the barrage can create a kind of virtual atmosphere of watching films. This article will make further research of this kind of atmosphere from study of the basic elements of the barrage, to analyse the sensory experience the barrage bringing to the audience. Meanwhile, this article will put barrage into the angle of group communication and the whole society to study how barrage influence the audiences needs and their social interaction. Finally, this article will also give a cold thinking be on the hot scenes of barrage about the problems it may bring to us, and give my own views in order to provide some references. This article does not limit in the perspective of journalism communication, but at the same time quote the knowledge of psychology, sociology, culture, semiotics and other theoretical knowledge as supports, so that we can study the virtual atmosphere in a wider perspective . Keywords: Barrage；Virtual Atmosphere；Subculture；Uses and Gratifications;The Carnival Theory 一、绪论 一个年轻的视频评论形式，即使是在它的发源地——日本，也仅仅走过第九个年头。但是近两年来，“弹幕”逐渐走进大众的视野，原本的“御宅