某着名外企所作中国冰箱行业战略报告(英文版).pptx

CONFIDENTIAL;KEY MESSAGES;MARKET ASSESSMENT;MARKET ASSESSMENT;MARKET DEFINITION;PRODUCT SCOPE – WHITE GOODS;MARKET DEFINITION;LOW-END REFRIGERATOR MARKET IS LIKELY TO BE DOMINATED BY LOCAL COMPETITORS. MNCS COULD SUCCEED IN THE MID-TO-HIGH-END NICHE MARKETS;MARKET DEFINITION;ALTHOUGH aaaaaaOND LARGEST MARKET AMONG WHITE GOODS, REFRIGERATOR MARKET GROWTH WILL BE MODEST;9、 人的价值，在招收诱惑的一瞬间被决定。5月-215月-21Friday, May 28, 2021 10、低头要有勇气，抬头要有低气。08:31:5008:31:5008:315/28/2021 8:31:50 AM 11、人总是珍惜为得到。5月-2108:31:5008:31May-2128-May-21 12、人乱于心，不宽余请。08:31:5008:31:5008:31Friday, May 28, 2021 13、生气是拿别人做错的事来惩罚自己。5月-215月-2108:31:5008:31:50May 28, 2021 14、抱最大的希望，作最大的努力。28 五月 20218:31:50 上午08:31:505月-21 15、一个人炫耀什么，说明他内心缺少什么。。五月 218:31 上午5月-2108:31May 28, 2021 16、业余生活要有意义，不要越轨。2021/5/28 8:31:5008:31:5028 May 2021 17、一个人即使已登上顶峰，也仍要自强不息。8:31:50 上午8:31 上午08:31:505月-21;9、 人的价值，在招收诱惑的一瞬间被决定。5月-215月-21Friday, May 28, 2021 10、低头要有勇气，抬头要有低气。08:31:5008:31:5008:315/28/2021 8:31:50 AM 11、人总是珍惜为得到。5月-2108:31:5008:31May-2128-May-21 12、人乱于心，不宽余请。08:31:5008:31:5008:31Friday, May 28, 2021 13、生气是拿别人做错的事来惩罚自己。5月-215月-2108:31:5008:31:50May 28, 2021 14、抱最大的希望，作最大的努力。28 五月 20218:31:50 上午08:31:505月-21 15、一个人炫耀什么，说明他内心缺少什么。。五月 218:31 上午5月-2108:31May 28, 2021 16、业余生活要有意义，不要越轨。2021/5/28 8:31:5008:31:5028 May 2021 17、一个人即使已登上顶峰，也仍要自强不息。8:31:50 上午8:31 上午08:31:505月-21;;MID-TO-LARGE CAPACITY REFRIGERATORS HAVE BEEN CONSUMERs FAVORITE CHOICE;SIDE-BY-SIDE REFRIGERATOR MARKET WILL BE OF VERY LIMITED SIZE, DESPITE ITS HIGH GROWTH RATE;PRICE IS THE DOMINANT FACTOR FOR CONSUMER’S NON-SIDE-BY-SIDE REFRIGERATOR CHOICE WHILE BRAND AWARENESS IS MORE IMPORTANT FOR SIDE-BY-SIDE REFRIGERATOR;DIRECT COOLING IS STILL THE PREFERRED CHOICE ACROSS THE MARKET;CHANNEL STRUCTURE FOR REFRIGERATORS IS FLAT, ESPECIALLY FOR LOCAL PLAYERS ;AMONG ALL RETAIL CHANNELS, HYPER MARKETS AND SPECIALTY STORES ARE EXPECTED TO GROW FAST IN THE NEAR FUTURE;DISTRIBUTION STRUCTURE FOR SIDE-BY-SIDE REFRIGERATORS DIFFER BY TIER CITIES;;HAIER HAS A DISTINCTI