市场类中英文对照翻译.pdfVIP

原文来源：李海宏《 Marketing Customer Satisfaction 》[A].2012 中国旅 游分销高峰论坛 .[C]. 上海 Marketing Customer Satisfaction 顾客满意策略与顾客满意营销 Since the 20th century, since the late eighties, the customer satisfaction strategy is increasingly becoming business has more customers share the overall business competitive advantage means. 自20世纪八十年代末以来 ,顾客满意战略已日益成为各国企业占有更多的顾 客份额 ,获得竞争优势的整体经营手段。 First, customer satisfaction strategy is to get a modern enterprise customers, money votes magic weapon 一、顾客满意策略是现代企业获得顾客“货币选票”的法宝 With the changing times, the great abundance of material wealth of society, customers in the main consumer demand across the material has a lack of time, the number of times the pursuit, the pursuit of quality time to the eighties of the 20th century entered the era of the end consumer sentiment. In China, with rapid economic development, we have rapidly beyond the physical absence of the times, the pursuit of the number of times and even the pursuit of quality and age of emotions today gradually into the consumer era. Spendingtime in the emotion, the companyssimilar products have already reachedthe same time, homogeneous,with the energy, the same price, consumersare no longer pursue the quality, functionality and price, but the comfort, convenience, safety, comfort, speed, jump action, environmental protection, clean, happy, 可编辑范本 fun, etc., consumers are increasingly concerned about the product whether for their own life energy, enrich, comfort, beauty and spiritual quality, and exceed consumer expectations in the pre-sale, sale, after-sales service and advice. In other words, people today are looking for is a psychological satisfaction and a sense of fulfillment, the commodity, high value added goods and services,the pursuit of values and senseof diversity, individu