基础口译材料.docxVIP

— PAGE \* Arabic 1 — 基础口译材料 Text B  TallyaCaria,每对我们新的冰激凌三明治有什么宣销计划不？  Interpreter: So, Carla, do you have a marketing plan for our new ice-cream sandwich?  Carla: Yes, I do After going through our SWOT process, I think were in good shape、One of our main strengths is the quality of our ice-cream, and there is a good market opportunity for the novelty of a choice of flavors、Since our company already has a good image, I dont see many weaknesses No other company sells ice-cream sandwiches with a choice of five flavors, so theres no threat to speak of, either、  Interpreter:就是的，我有。经过SWOT分析，我认为我们  的经营状况很好。我们的主要优势之一就是我们产品的质量，并且创新口味的产品在市场上有很大商机。因为我们公司已有一个好的形象，我并不认为有很多不利因素。其她公司没有一家有5种口味的冰激凌三明治，所以对我们来说谈不上什么威胁。  Tanya我想夏季就要来临，我们不用再为创造需求而担心。  Interpreter: I assume we dont need to worry about  creating a need, with summer almost here、  Carla: Right、As for the marketing mix, well package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar Itll be introduced in selected places across the country starting next month The main promotion will be through advertising, using a pull strategy, of course、We havent finalized our ads yet, so Ill have to let you know、Can we meet again the beginning of next week?  Interpreter:对。至于说宣销组合，我们要用金箔纸来包装它,上面的字母为深褐色，用来仿照巧克力，并且定价比我们的巧克力脆皮冰激凌贵20%。下个月将要在全国有选择地投放市场。主要通过广告促销，当然就是运用拉”式战略。我们还没有最终决定我们的广告，因此我还得要通知您。我们下周初能再碰一下面不？  Tanya当然可以。让我瞧一下??…星期二早上10:30 怎么样？  Interpreter: Sure can、Let me check、、、How about Tuesday morning at 10:30?  Carla: Uh, lets see、、Okay with me、  Interpreter:呃，我瞧瞧…?我没问题。  Tanya好,干得好,Carlsb下周见。  Interpreter: Well done, Carla、See you next week  Text C  Ladies and Gentlemen,  I want to inform you of the progress of our plan to internationalize our market.Our conclusion is that we should market our products in me overseas market.The conclusion has been reached on the basis Of me fol