比亚迪股份有限公司筹资策略研究.docx

比亚迪股份有限公司筹资策略研究 摘要 企业是市场经济的主体，也是资本市场的主体，资本市场为企业提供了筹资、投资 的场所，企业面临的必将是自筹资金进行经营，以求得在市场经济中生存、发展。因此, 筹资策略问题就成为企业领导者十分关心和重视的首要问题。合理的筹资方式，不仅可 以为企业节省数量可观的资金，而且有利于企业做出正确的财务决策，实现企业价值最 大化的财务目标。然而筹资风险也不可估量，筹资存在两面性：一方面，筹资能给企业 带来收益；另一方面，筹资也有风险。鉴于筹资活动存在不确定性，因此，本文通过对 比亚迪公司（简称“BYD”）筹资策略的现状和实际情况进行分析，同时充分考虑到公司 实际运营情况以及所在行业的市场环境，指出筹资策略应如何得到最经济，成本最低的 资金来源，规避筹资风险，实现最佳结构，选择适合公司发展的筹资策略，并且进行筹 资措施改进。 【关键词】筹资方式筹资风险筹资措施筹资策略 Abstract enterprise is the main body of market economy, also is the main body of the capital market, capital market for the enterprise provides a place for financing, investment, enterprises will be self-raised funds management, to ensure our survival and development in market economy. As a result, financing strategy problem becomes the enterprise leaders are very concerned about and pay attention to the primary problem. Reasonable financing way, not only can save considerable funds for the enterprise, and is advantageous to the enterprise to make the right financial decisions, maximize the enterprise value of the financial goals. However, funding risk immeasurably, financing exist two sides: on the one hand, can bring benefits to enterprise financing; On the other hand, financing also has a risk. Given the uncertainty over financing activities, therefore, this article through to the present situation of the BYD company financing decision analysis and the actual situation, and fully consider the company,s actual operation situation and industry market environment, points out that the financing decision-making should be how to get the most economical, lowest cost of capital source, avoid financing risk, the optimal structure, choose to suit the development of the company financing strategy, and for effective design, at last, it puts forward the corresponding financing decision. [Keywords] Financing way Funding risk Financing package Financing strategy 第1章绪论 TOC \o 1-5 \h \z \o Current Document 研究背景 1 \o Current Document 研究意义 1 研究现状 2 \o Current Document 研究方法 3 比较研究法