移动互联时代浙江乡村旅游提升策略研究.docVIP

PAGE PAGE 15 移动互联时代浙江乡村旅游提升策略研究 摘要：近年来，城市化进程加速发展，人们的生活水平也相应的提高，移动互联网已经成为人们生活中越来越重要的工具，成为了中国旅游业发展的重要载体。与此同时，乡村旅游引起了游客越来越多的关注，尤其受城市居民的欢迎。随着互联网的快速发展，互联网旅游也相应兴起。其中最早被在线化的旅游产品品类是酒店和机票，此外，旅游度假产品、景区门票、租车、签证等产品进入了快速互联化的进程。如此一来，多种过去不属于旅游社类别的业务主体和旅游服务机构被纳入旅游服务业的范畴，这些新兴产业不断冲击着传统旅行社的业务，旅行社的外延正在经历被动扩充的历史阶段。目前，技术进步以大数据、移动终端等为代表，青年一代的价值观也与以往大大不同，消费者需求也日新月异，这些方面都加快了旅游发展市场的变革。在此背景下，乡村旅游及时的迎合了绿色旅游、生态旅游的大趋势，为广大的城乡旅游消费者带来了一个全新的旅游新天地，具有巨大的发展潜力。 关键词：移动互联乡村旅游提升策略 The mobile Internet era of Zhejiang rural tourism promotion strategy research Abstract: In recent years, with the city to speed up the process, the improvement of living standards, the mobile Internet has become an increasingly important tool in peoples life, it provides an important carrier of the development of China tourism and rural tourism, more and more tourists, especially the city residents are welcome. With the rapid development of the Internet, the rapid development of Internet tourism. Hotel and airline ticket is the first to be online tourism product category, in addition, tourist products, car rental, ticket, visa and other products into the rapid process of internet. The main businesses, the past is not included in the various tourism travel agency services category began to enter the tourism service industry category, the traditional travel agency business are constantly emerging industries the main erosion, the travel agency is experiencing a historical extension of the passive stage expansion. The change in big data, mobile terminal as a representative of the technological progress and youth values, consumer demand has greatly increased the tourism development of the change of the market. Under this background, the development of rural tourism has opened a brand-new new world tour to the majority of urban and rural consumers, to meet the trend of green tourism, ecological tourism, and has broad prospects for development. Keywords: mobile Internet rural tourism promotion strategy 一、 研究背景、目的及意义 （一） 研究背景 随着移动互联新