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? British Telecommunications plc How using social media can support and make work processes more efficient Mark Morrell – BT Intranet manager Agenda A little bit about BT’s intranet How did we start? What do you need tools to do to create the best possible interaction and cooperation between employees? What governance model does the organisation need for social media to be beneficial? Examples of effective knowledge sharing and collaboration What will it take for collaboration to be of value? Summary A little bit about BT’s intranet It started in 1994 It is available to 140,000+ people in BT including third parties All our information is online: guidance, policies, news All our applications are online: people management, bookings, expenses We collaborate online too: blogs, wikis, podcasts, RSS, Twitter It is benchmarked by the Intranet Benchmarking Forum as one of the best intranets overall and for: Governance and strategy Metrics and performance Communications and culture Design and usability Why is social media important to BT? Social media is: technology embedded in social behaviour social networks global data networks communications technology building sustainable communities – from local to global giving power to users making technology simple …these are BT’s business drivers! How are we using social media in BT? Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia RSS powered news Podcasting Blogging Project wikis Examples: MyBT network building knowledge base building communities one source; one truth user controls their own content social networking making connections bringing content to life building trust engaging with each other personalising content real time team collaboration blogs available for all I use traditional communication channels to... communicate business/time critical information to a wide audience communicate ad hoc news to a wider audience communicate news to a specific com