跨境电子商务英语 Unit 4 教案.docVIP

教学单元教案设计 授课周次 授课时间 计划学时数 4 教学单元 Unit 4 Store and Product Description 授课方式 √理论课 □实验（实训）课 □上机课 □其他 教学目标 Unit Objectives Learn how to describe a store on a cross-border e-commerce platform. Learn how to add title and key words for a product. Learn how to do a product’s description and point out its features. 教学重点及难点 Key points: Store Description Title and Key Words of a Product Product Description Features Difficult points: Store Description Product Description 教学方法与手段 Teaching methods: task-driven teaching method and cooperative learning method Teaching means: multimedia?is given priority to and supplemented by a small amount of blackboard teaching 教学过程 Part 1: Store Description Warming-up Learn the following words and expressions about store description. Listening Listen to the sentences about store description. Speaking Get to know about how to communicate with customer. Reading Key points: 1）New words and expressions 2）Key sentences 3）Exercises explanation Part 2: Title and Key Words of a Product Warming-up Write a title for the item according to the images and information given below. Listening Listen to the sentences about product titles. Speaking Get to know about how to write the product title. Reading Key points: 1）New words and expressions 2）Key sentences 3）Exercises explanation Part 3: Product Description and Features Warming-up Learn the following words and expressions about product descriptions. Listening Listen to the sentences about product descriptions. Speaking Get to know about the products in a e-store. Reading Key points: 1）New words and expressions 2）Key sentences 3）Exercises explanation 课外安排 Homework Finish the exercises on reading 1, reading 2 and reading3, check it next class. Read Supplementary Materials: Writing a Product Description to Grow Sales Prepare for the dictation Some students get ready for the presentation  教学反思 可围绕以下几个方面进行小结和反思： 教学目标：是否达到预期的教学效