电子商务英语教程（第二版） 全册课件.ppt

电子商务英语教程（第二版） English For E-Commerce 开始学习 Chapter 1 Over View of E-Commerce 第一章 电子商务概述 Unit 1 Unit 2 Unit 3 Contents Passage B Word Bank B Activities B Passage A Word Bank A Activities A Expanding Reading Work online Basic E-commerce English Writing Objectives Introduction Video In this unit, you will learn: 1 the definition of electronic commerce 1 the new trend of electronic commerce 1 the development of Internet 1 Basic E-commerce English Writing Focus: The identification of electronic commerce Nodus: The evolution of electronic commerce RETURN Passage A Identify Electronic Commerce Electronic commerce refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. ①The amount of trade conducted electronically has grown extraordinarily since the rapid spread of the Internet. A wide variety of commerce is conducted in this way, which leads to innovations in many aspects such as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI) and so on. ②Modern electronic commerce typically uses the World Wide Web at least at some point in the transactions process, although it can include a wider range of technologies such as e-mail as well. A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to information you want on a website, but most electronic commerce involves the transportation of physical items in some way. 1 2 Word Bank 课文录音 Page 1 Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web. Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. ③B2B can be open to all interested parties in course of trading or limite