民航信息化和电子商务概论分析.pptVIP

* * * * Cost Cost Labor cost related to issuing and delivering ticket is extremely low in China ? Physical labor cost is much lower than intellectual labor cost. ET infrastructure is not cheap. ? ET can’t save as much money as in Western countries. Technology Single ICS and DCS? Monopoly by Travelsky . Airlines are weak at IT and eCommerce. ? Low Cost Carriers are small and weak. Technology Transaction Transaction Legacy state owned bank system lack of protecting consumers’ right. ? Credit card users in big cities are increasing rapidly (110M internet users, nearly half have broadband access.) Transaction trust (ordered goods will arrive, payment will be made) ? On-site commerce (friendly conversations between the vendor and the customer) (Source:Alev M., Vincent F. Yip, 2004) Distribution Channel 80% of domestic tickets are sold by ticket agents and travel agencies, for international market, the rate is even higher. ? More than 14,000 registered travel agencies (1,400 with international license), even more illegal travel agencies in China. Intermediaries’ business is highly rely on loose personal relationship. Channel Great potential for airlines to build their own B2C distribution channel. Policy Policy CAAC adopt “Open Sky” and “Deregulation” policy ? Ready to adopt new technology, emphasize on innovation. ? Lack of coordination among different government authorities (airport security, immigration, custom, tax bureau) Institutional cost is very high. Implication Passengers Cost Technology Transaction Channel Policy Labor intensive and personalized service (Call Center) ? Combine online offline payment. ET PT ? Airlines dominant B2C platform (O) Outsource ET solution especially for International market. Focus on business and corporate B2C channel. 演讲完毕，谢谢观看！ 内容总结 e-Commerce IT in Aviation 电子商务 民航信息化。Reduces switching costs.。(Based on volume)。COLLECTIVE BARGAINING POWER。Bed Breakfast。Philip Alford,