论社会化创意下品牌的内容营销策略.docxVIP

论社会化创意下品牌的内容营销策略摘要：互联网的开展拉近了人们生活的距离， 跨越了时间和空间。在传播上人们不再喜欢单向的信息接受，有 了更强烈的表达欲望，十分渴望自我的表达。基于群众互动和表达的需求，越来越多的社交APP被研发出来，品牌内 容营销也越来越注重与消费者的互动，希望能和他们形成良好的沟通，满足他们表达自己的欲望。在社会化创意的 背景之下，品牌内容营销策略有了更多的创意和玩法，借助社交APP、建立品牌社群，深入了解用户的喜好，与用户 进行双向的有效沟通。本文从社会化创意的大环境下结合当下品牌在社会创意中的内容营销策略，分析其开展趋势 和缺乏，希望能给品牌未来在社会化创意下的品牌内容营销提出一些合适的建议，能帮助品牌更好的达成品牌目标 关键词：社会化创意；内容营销；品牌营销 The content of the theory of social creativity under the brand marketing strategy Abstract: The development of the Internet has narrowed the distance of peoples lives across time and space. In terms of communication, people no longer like one-way information acceptance, but have a stronger desire for expression and are eager to express themselves. Based on the needs of mass interaction and expression, more and more social apps have been developed. Brand content marketing also pays more and more attention to the interaction with consumers, hoping to form a good communication with them and satisfy their desire to express themselves. In the context of social creativity, brand content marketing strategies have more creativity and gameplay. With the help of social APP, brand communities are established to gain an in-depth understanding of users preferences and conduct effective two-way communication with users. Based on the context of social creativity and the current content marketing strategies of brands in social creativity, this paper analyzes their development trends and deficiencies, hoping to put forward some appropriate suggestions for brand content marketing under the context of social creativity in the future, so as to help brands better achieve their brand goals. Key words: Social creativity, Content marketing, Brand marketing 目录 1引论1 2社会化创意与品牌内容营销概述1 2.1社会化创意1 2. 2品牌内容营销2 2. 3社会化创意下的内容营销2 3社会化创意下品牌的内容营销的具体策略2 3.1精准定位目标人群3 3. 2社交媒体营销3 3. 3紧跟电商节奏5 3. 4线下创意互动5 4社会化创意下品牌内容营销的缺乏6 4. 1营销过度拉低品牌价值6 4. 2公关防控意识缺乏6 4. 3营销同质化7 5社会化创意下品牌内容营销的建议8 5. 1深耕社群，垂直营销8 5. 2借势营销8 5. 3创意开头，内容为王9 5. 4加强公关防控意识9 6结论9参考文 献11致谢13 1引论 人类社会的进步与科技的创新是紧