美国公司如何理解中国文化与国情.pptVIP

Opportunities Challenges for Multinationals in China:Learning from the Microsoft ExperienceKai-Fu LeeCorporate Vice President Microsoft Corporation 第一页，共二十五页。 Talk Outline China Opportunity 6 Ingredients to Success in China Microsoft’s Presence in China Early struggles Recent successes Conclusion 第二页，共二十五页。 China OpportunityHuge growing market “The single most important thing to happen in our lifetime will be the emergence of China.”  – John Thornton, former President of Goldman Sachs Now a Professor at Tsinghua University GDP growth 9% per year since 1978. Consumers s