浅谈字体设计在文创类产品的商业插画中的运用.docVIP

PAGE On the application of font design in commercial illustration of cultural and creative products Abstract：Cultural information transmission to the public is the role of cultural and creative products in the development process. No matter books, brands or a commodity, they are all included in the cultural ideas that the designers want to express. Using illustration in cultural and creative products can summarize the ideas and creativity of the designers, and then add and use font design, which will make the creative ideas and cultural ideas of the designers better To the public. When designing, the transmission of culture will be limited in time, space and space. Therefore, designers need to show the most characteristic themes first, and the best way of transmission is illustration. Therefore, in order to provide visual stimulation to the public, attract the interest of readers, and make a deep impression on them, designers should carry out illustration design in sufficient time and space to achieve the goal. Therefore, this paper is to study how to combine illustration and font to create more creative, attractive and publicity oriented cultural and creative products, to make the finishing point for cultural products, better transfer the ideological content of cultural products, and make illustration art more colorful. Keywords：Font design, creative products commercial illustration design, use 目 录 TOC \o 1-3 \h \z \u 第1章 绪 论 1 1.1研究背景和意义 1 1.1.1课题研究背景 1 1.1.2 本课题的研究意义 1 1.2研究方法与内容 2 1.2.1研究方法 2 1.2.2 研究内容 2 第2章 文创产品市场调研及文创产品现状 3 2.1文创产品市场调研报告 3 2.2文创产品推广现状 3 2.2.1文创产品在外观的设计上具有亲和力 4 2.2.2文创产品的外观上信息价值十分有限 4 2.2.3很多文创产品具有内在价值 4 2.2.4大多具有实用性 4 第3章 字体设计在文创类产品的商业插画中的运用——以大白兔奶糖文创产品设计为例 5 3.1方案设计初步构想 5 3.2LOGO设计方案 5 3.3预期设计目标 5 3. 4大白兔奶糖文创设计过程介绍 6 3.4.1 基础要素部分 6 3.4.2 应用要素部分 8 第4章 字体设计在文创类产品的商业插画设计中的影响 10 4. 1 提升文创产品的信息价值 10 4. 2 助力文创产品的情感表达 10 4. 3） 有助于丰富文创产品插画的画面节奏 10 4. 4 将插画与文字相结合