浅谈肇庆市广电融媒体有限公司VI升级方案.docxVIP

浅谈肇庆市广电融媒体有限公司VI升级方案 摘要：VI（Visual Identity）设计就是视觉识别系统。随着现今社会市场经济的持续不断地发展，经济全球化发展，国内外的各种各样企业的崛起，在各个企业在市场竞争上你争我夺、越发激烈，为此，各个企业的生产规模在不断地扩大,各式各样的媒体在现在不断地快速膨胀起来,企业产品的更新换代也在日益加快的同时,在市场上，各个企业之间的竞争也变得越来越激烈。各种各样的信息在广泛的传播，让消费者面对如此繁杂的信息对企业、产品的选择不知道如何选择和辨知。为此，企业品牌在此时需要与时俱进，把以往落后、陈旧的企业形象识别系统加以升级，需要更替一个全新的、统一的、集中的VI品牌形象。一个良好的视觉识别系统对于企业来说是一种高效的宣传工具,企业视觉识别系统的升级表达了对企业未来发展的宏图之志,一个全新的Visual Identity能够更好地帮助消费者发于主观意识地选择、了解其产品或服务,额让消费者可以更好地与企业进行信息的沟通。对于企业来说是十分重要的。该文主要从企业Visual Identity设计升级方案制作为切入点，结合肇庆市广电融媒体有限公司的文化理念，剖析其公司Visual Identity设计升级方案中的设计思路、设计过程，与原本的Visual Identity设计方案进行对比，及其Visual Identity对企业的价值和影响。 关键字：VI升级方案，企业形象，VI设计  On Zhaoqing radio and television financial media limited company VI upgrading plan Abstract：VI design, namely visual identity, is a visual recognition system. With the continuous development of modern society and economy, the rise of various enterprises, the continuous expansion of the production scale of enterprises, the rapid expansion of various media, the upgrading of enterprise products are also accelerating, at the same time, in the market, the competition between enterprises is becoming more and more fierce. A variety of information is widely spread, so that consumers face such a complex information, the choice of enterprises, products become at a loss. Therefore, enterprises need to keep pace with the times at this time, upgrade the old and backward enterprise image recognition system, and replace a brand-new, unified and centralized VI brand image. A good visual recognition system is an effective means of propaganda.The upgrading of the enterprise visual identity system expresses the aspiration for the future. A new enterprise visual identity system can better help consumers consciously choose to understand their products or services, and better communicate with internal employees. It is very important for enterprises. This paper mainly from the enterprise VI design upgrade plan production as the starting point, combined with the cultural concept of Zh