浅析VI设计对现代雨伞行业发展的影响 .docVIP

PAGE 浅析VI设计对现代雨伞行业发展的影响 摘要：随着社会经济进步和生活水平的提高，市场商品品类变得丰富，消费者对于产品的要求也越来越高。传统的制作水平和产品形象已经不能满足消费者。雨伞的地位也一样。雨伞从鲁班妻子发明之后，成为人们出行日用品的必不可缺的物品，起初我们的制作工艺还是以油纸和竹子制成，改革开放以后，许多外商到内地开设雨伞加工厂，把先进制伞技术带到国内，使得我国雨伞制作的工艺得到显著提升。但雨伞作为日用品，并没有太多的雨伞企业公注意雨伞品牌的重要性，现在市场上销售许多的雨伞还是仿制“天堂牌”来制作的山寨货。连产品设计都要借鉴同行的，更别说注重企业形象设计了。本文即在研究VI设计对于现代雨伞行业发展的影响，其次结合自己实习的所积累的经验， 以及市面上已有的成功案例进行研究。 关键词：VI设计，雨伞推广，影响 The influence of VI design on the development of modern umbrella industry Abstract：With the social and economic progress and the improvement of living standards, the market commodity categories have become rich, and consumers requirements for products have become higher and higher. The traditional production level and product image can not meet the needs of consumers. The position of umbrella is the same. After invented by Lubans wife, umbrellas have become an indispensable commodity for people to travel. At first, our manufacturing technology was made of oil paper and bamboo. After the reform and opening up, many foreign businessmen set up umbrellas processing plants in the mainland, bringing advanced umbrella manufacturing technology to China, which greatly improved the umbrella manufacturing technology in China. However, as a commodity, not many umbrella companies pay attention to the importance of umbrella brand. Nowadays, many umbrellas sold in the market are still fake products made by imitating Heaven brand. Even product design should learn from peers, let alone pay attention to corporate image design. This paper is to study the impact of VI design on the development of modern umbrella industry, and then combine the experience of my own practice, as well as the successful cases on the market. Keywords：VI design, umbrella promotion, impact 目 录 TOC \o 1-3 \h \z \u 第1章 绪 论 1 1.1研究背景和意义 1 1.1.1课题研究背景 1 1.1.2 本课题的研究意义 1 1.2研究方法与内容 2 1.2.1研究方法 2 1.2.2 研究内容 2 第2章 雨伞市场调研及品牌推广现状 4 2.1雨伞市场调研报告 4 2.2雨伞品牌推广现状 4 2.2.1品牌意识逐渐加强 5 2.2.2推广渠道单一 5 2.2.3同质化明显 5 2.2.4