产业和竞争力分析.pptVIP

Things to Consider inAssessing Industry Attractiveness Industry’s market size and growth potential Whether competitive conditions are conducive（有益） to rising/falling industry profitability Will competitive forces become stronger or weaker Whether industry will be favorably or unfavorably impacted by driving forces Potential for entry/exit of major firms Stability/dependability of demand Severity of problems facing industry Degree of risk and uncertainty in industry’s future 第三十一页，共三十三页。 Conducting an Industry andCompetitive Situation Analysis Two things to keep in mind: 1. Evaluating industry and competitive conditions cannot be reduced to a formula-like exercise--thoughtful analysis is essential 2. Sweeping（彻底的） industry and competitive analyses need to done every 1 to 3 years 第三十二页，共三十三页。 内容总结 INDUSTRY AND COMPETITIVE ANALYSIS。Accumulating production know-how。Raises capital requirements。(of firms in。Barriers to entry。Technological change/process innovation。Principle。Stability/dependability of demand 第三十三页，共三十三页。 INDUSTRY AND COMPETITIVE ANALYSIS CHAPTER 2 第一页，共三十三页。 “Analysis is the critical starting point of strategic thinking.” “Quote” 第二页，共三十三页。 Chapter Outline Role of Situation Analysis in Strategy-Making Methods of Industry and Competitive Analysis Industry’s Dominant Economic Traits Industry’s Competitive Forces Drivers of Industry Change Competitive Positions of Rivals Competitive Moves of Rivals Key Success Factors Conclusions: Overall Industry Attractiveness Conducting an Industry and Competitive Analysis 第三页，共三十三页。 Good Situation Analysis Leads to Good Strategic Choices 1. Industry’s dominant economic traits 2. Nature of competition strength of competitive forces 3. Drivers of industry change 4. Competitive position of rivals 5. Strategic moves of rivals 6. Key success factors 7. Conclusions about industry attractiveness (Chapter 2) Assess Industry Competitive Conditions 1. Assessment of company’s prese