6291(福州市旅游服务贸易竞争力分析及提升3.6.docVIP

摘要 在现今社会各行各业中，旅游是近代增速最快的一个行业，城市旅游作为现代旅游的一个重要的分支，发展的速度是极为迅猛的。旅游行业相互竞争因素是多样性的，如何衡量一个地区旅游目的竞争力。应综合考虑多种因素。现今的情况是城市旅游竞争力的研究相对还处于初期阶段,正需要不断的发展。为了丰富这一领域的研究,作者参阅大量的国内外相关文献,在此基础上利用旅游业的可持续发展原理、经济学方面原理、城市旅游科学的相关理论与研究方式,从福州旅游城市的角度重新定义城市旅游竞争力的现代意义,并初步探讨城市旅游竞争力的影响因素,用科学的方法来分析福州旅游竞争力水平,最终达到解决福州旅游现有困境，提出福州旅游服务贸易竞争力的对策的目的。 关键词：福州；旅游；竞争力；策略 Abstract In global economic activity, modern tourism become one of the fastest growing industry. Urban tourism has become the main body of modern tourism, it in the development of the competitive growth stage. Tourism competition is a variety of factors, measure of tourism destination competitiveness. Multiple factors should be considered. But nowadays the city tourism competitiveness research relatively is still in a relatively early stage, the development of the need to constantly. In order to enrich the research of this field, the author in reference to a large number of related literature at home and abroad, the sustainable development of tourism industry on the basis of the use of principles of economics principle, scientific theory and method of urban tourism from the perspective of the tourist city of fuzhou to redefine the meaning of city tourism competitiveness, and discusses the influence factors of urban tourism competitiveness, use scientific methods to fuzhou tourism competitiveness level evaluation, finally puts forward countermeasures of fuzhou tourism service trade competitiveness. Key words: Fuzhou; tourism; competitiveness; strategy目 录 TOC \o 1-3 \h \u 28305 摘要 23581 Abstract 8486 一、引言 1 23475 二、福州市旅游贸易现状分析 2 14081 (一)福州市旅游资源的先天优势 2 19562 1. 福建的城市背景 2 32166 2.城市建设 2 7996 （二）福州市旅游贸易发展 3 15749 1.旅游贸易资源 3 12470 2.福州城市特点 4 10096 1、昙石山文化 4 25358 2、船政文化 4 24260 3、“三坊七巷”文化 5 30242 4、寿山石文化 5 3573 三、福州市旅游服务贸易竞争力分析 6 29794 （一）福州市旅游服务贸易国内市场占有率分析 6 8283 1.总体情况 6 993 2.接待国内游客情况 7 21355 3.接待国内游客情况 7 8903 4.国内市场占有率 8 28109 5.接待入境游客情况 9 30978 6.2014全国各省份旅游总收入 10 20420 （二） 福州市旅游服务贸易RC