6320-泉州石材行业出口现状及发展策略探究5.4.docxVIP

泉州石材行业出口现状及发展策略探究 内 容 摘 要 泉州石材资源丰富，石材出口贸易迅速发展。泉州石材产品的出口贸易进入了一个新的发展阶段，既给石材出口带来了前所未有的发展机遇，同时也遭受着各种新的贸易保护政策。泉州石材出口不仅关乎当地经济，也关乎我国石材产品出口大局。 首先，本文阐述了国内外石材行业发展现状，重点分析了泉州石材出口出口结构、出口市场，在出口结构方面，泉州石材仍然以初级产品为主，但是也在积极进行出口产品结构优化，初级石材或简单加工的石材产品占比不断减少，而附加值高的产品不断增加；在出口市场方面，主要集中于韩国、日本、美国，出口集中度较高。 然后分析了泉州石材产品出口存在的问题：.出口频繁遭遇贸易壁垒 ，政治支持体系尚不完备，出口品牌意识缺失，石材产品创新能力弱。 最后，重点论述了泉州石材产品出口的改进措施，一是积极应对贸易壁垒；二是完善政策支持体系，改善行业竞争环境，推动产业结构升级，规范行业经营行为。三是塑造优质石材品牌，实行全球顾客导向战略，实行产品内涵发展道路，合理选择石材出口国别；四是建立产品创新机制，加强资源共享，搭建创新平台。从以上四个方面推动泉州石材产业转型升级，提升泉州石材产品的国际竞争力，促进泉州石材产品国际贸易又好又快发展。 关键词：出口；石材；转型升级；泉州 Research on the Export Situation and Development Strategy of Quanzhou Stone Industry Abstract Quanzhou stone is rich in resources, the rapid development of stone exports. Quanzhou stone products export trade has entered a whole new stage of development, not only brought unprecedented opportunities for development to the stone export, but also suffer from a variety of new trade protection policy. Quanzhou stone exports is not only about the local economy, but also about the overall situation of Chinas stone product exports. First of all, this paper expounds the current situation of the development of stone industry at home and abroad, focusing on analysis of the Quanzhou stone export structure and export market, in the export structure, Quanzhou stone still to primary products, but also in actively carry out structural optimization of export products, primary stone or simple processing of stone products accounted for than continue to decrease, and value-added products will continue to increase; in the export market, mainly concentrated in South Korea, Japan, the United States, export concentration is higher. Then analyzes the existing problems of Quanzhou stone products export: export. Frequently encountered barriers to trade, political support system is not complete, lack of export brand awareness, product innovation ability weak stone. Finally, the paper emphasizes the improvement of Quanzhou stone products