菲利普·凯特奥拉《国际营销》（第14版）Chap010.pptVIP

I n t e r n a t i o n a l M a r k e t i n g What Should You Learn? The reason for economic union Patterns of international cooperation The evolution of the European Union Strategic implications for marketing in Europe Evolving patterns of trade as eastern Europe and the former Soviet states embrace the free-market system The trade linkage of NAFTA and South America and its regional effects The development of trade within the Asia-Pacific Rim Global Perspective – Might Free Trade Bring Peace to the Middle East? Multinational market regions – those groups of countries that seek mutual econom