现代小企业管理第一讲(英文版).pptVIP

Small Business ManagementProfessor Hornaday Lecture 1 第一页，共十九页。 Entrepreneurship - Innovative Economic Leadership Small Business - Self-employed Management 第二页，共十九页。 Competitive Advantages of Small Business They Offer Superior Quality Service such as: 1. Flexibility 2. Short Decision Time 3. Short Production Runs 4. Small Inventory Holdings 5. Personal Contact with Customers 第三页，共十九页。 Competitive Advantages of Small Business As suppliers to large firms, small businesses can offer low prices because they have low overhead costs. Small retail firms cannot compete with larger retail chain stores on price, but they offer consumers superior service. 第四页，共十九页。 Porter’s Generic Strategies Competitive Advantage Competitive Scope Broad Target Narrow Target Lower Cost Differentiation 1. Cost Leadership 2. Differentiation 3A. Cost Focus 3B. Differentiation Focus 第五页，共十九页。 Big Business and Small Business Big Business Salaried Top Level Managers are not Owners; Personal Assets not at Risk Functional and Special Staff Price Makers (Buy Sell) Oligopoly or Monopoly Small Business Owner is Manager; Personal Assets at Risk; Owner Income from Profits Generalist; Little Staff Expertise Price Takers (Buy Sell) Competitive Markets - Supply and Demand 第六页，共十九页。 The Marketing Niche Small Firms Need a Niche Characteristics of Viable Niche Identifiable Market Segment Satisfy the Segment at a Profit Defend against ALL Competitors 第七页，共十九页。 Importance of U.S. Small Firms Contribute about 51% of U.S. GDP 13% of All Workers Self-Employed 47% of all Sales in the U.S. 52% of the Private Work force Create about 76% of New Jobs Major Source of Innovation Flexibility to Meet Short Term Fluctuations Economic Shock Absorbers 第八页，共十九页。 Small Firm Employment in U.S. Industry All Agriculture, Forestry, Fishing Mining Construction Ma