市场营销管理手册英文版.pptVIP

Chapter 1 Marketing in the Twenty-first Century Marketing Management Tenth Edition 第一页，共十八页。 Objectives Course Organization Tasks of Marketing Major Concepts Tools of Marketing Marketplace Orientations Marketing’s Responses to New Challenges 第二页，共十八页。 Course/Text Organization Part I - Understanding Marketing Management Part II - Analyzing Marketing Opportunities Part III - Developing Marketing Strategies Part IV - Shaping the Market Offering Part V - Managing Delivering Marketing Programs 第三页，共十八页。 Defining Marketing Marketing is a societal process by which individuals and groups obtain w