医药营销领域概况.pptVIP

* * 医药营销领域概况 水波横 * 第一页，共三十六页。 What is Marketing?营销是什么？ Marketing Definition: The process of creating, distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchange relationship in a dynamic environment 在变化的环境中通过货物、服务和观念的创造、配送、推广和定价而实现满足需求的交换关系 * 第二页，共三十六页。 Marketing Concept 营销的概念 This concept has evolved overtime 营销的概念经过了三个演进阶段 Production Era 生产时代 Sales Era 销售时代 Marketing Era 营销时代 * 第三页，共三十六页。 Selling Marketing Concepts Contrasted销售与营销概念对比 Starting point Focus Means Ends Factory Existing products Selling Promoting Profits through sales v