《跨文化交际教程》课件chapter 5 pragmatic principles in intercultural c.pptVIP

Chapter Five Pragmatic Principles in Intercultural Communication ContentPrinciples and rulesThe Communicative PrincipleThe Cooperative PrincipleThe Politeness Principle Principles and rules Rules are frequently encountered in modern grammatical writing. Grammars are thought of as simply consisting of rules.The rules of the grammar contain all the information to establish correct sentences of a language. As far as syntax is concerned language is rule-governed. In semantics, the concept of well-formedness is controversial. Semantic rules only make sense outside of actual language use (such as