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第一页，共十六页。
Dream Home - Disney第二页，共十六页。
The Corporate Culture of DisneySpeaker: Jing-Jing Zhao 第三页，共十六页。
About DisneyThe origin, accumulation and dissemination of Disney cultureThe change of Disneys corporate cultureThe Corporate Culture of Disney第四页，共十六页。
About Disney Disney is headquartered in Americas large multinational companies, the main business including entertainment programming, theme parks, toys, books, electronic games and media networks .第五页，共十六页。
Disney is a legend, his name is a symbol of the dream, he created the cartoon character Mickey Mouse, made ??the first complete film in the history of animation, he created a Disney theme park, set up a modern Multi-media company, his ideas changed the face of the world. “It all started with a mouse” “一切都始于一只老鼠”第六页，共十六页。
The origin, accumulation and dissemination of Disney culture第七页，共十六页。
marketpositioning,recruitment and training certainly reflects Disneys outstanding corporate culture, but high quality, efficient, meticulous service, and large, rigorous marketing strategyis the core of the Disney corporate culture.The core of the Disney corporate culture第八页，共十六页。
As an entertainment giant,Disney gets today’s scale, inevitably having its characteristics.That is, SCSE, including security,civility, show, efficiency. Disney corporate culture characteristics第九页，共十六页。
The spirit of ??Disney is joy is equal to wealth. The companys corporate culture is Happy is equal to wealth “. Philosophy has become the Disney brand to continue the development of a Basis.Disneys corporate culture - fun = Wealth第十页，共十六页。
AccumulationCorporate culture within the succession Continuous development culture adapt to the environment The Walt Disney Companys brand image, since after the birth of Mickey Mouse, and slowly build up.Blend in the local culture,and make it fast and effective implementation of localization and i
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