国际化策略英文.pptVIP

International Strategy Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Chapter 8 1 ©2003 Southwestern Publishing Company 第一页，共二十七页。 Strategy Implementation Strategy Formulation The Strategic Management Process Feedback Strategic Inputs Strategic Actions Strategic Outcomes 2 第二页，共二十七页。 Exporting Licensing Strategic alliances Acquisitions Establishment of a new subsidiary International business-level strategy Multidomestic strategy Global strategy Transnational strategy Opportunities and Outcomes of International Strategy Increased market size Return on investment Economies of scale and lea