市场营销专业论关系营销理念下我国推销员的素质.docVIP

PINGDINGSHAN UNIVERSITY 毕 业 论 文 题 目: 论关系营销理念下我国推销员的素质 院(系): 经济与管理学院 专业年级: 2023级市场营销 姓 名: 仓二保 学 号: 081290104 指导教师: 张玉涛（讲师） 2012  Thesis: Study on the Quality of a Salesman under the Concept of Relationship Marketing in China School or Department: School of Grade and Specialty: Grade 2023, Marketing Name：Cang Erbao Advisor: Zhang Yutao (Lecturer) April 20,2023 平顶山学院本科学生学位原创性声明 (毕业论文诚信承诺书) 本人郑重声明：所呈交的本科学士学位论文，是本人在指导教师的指导下，独立进行研究工作所取得的成果。除文中已经注明的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的作品成果。对本人的研究做出重要贡献的个人和集体，均已在文中以明确方式表明。本人承担本声明的法律责任。 学位论文作者签名： 签名日期： 年 月 日 摘 要 世界经济一体化和市场竞争国际化的趋势日益明显，关系营销应运而生。关系营销影响企业的发展，也影响到推销员的思想和行为。要实践关系营销的理念，使企业立于不败之地，就必须努力提高推销员的综合素质。本文从介绍关系营销和推销员素质的基本知识入手，首先描述了关系营销理念下我国推销员素质的发展现状，接着分析了我国推销员职业道德欠缺、专业知识不专、专业技能较差、身心素质欠佳等方面的问题，最后提出了在关系理念下提高我国推销员素质的对策，包括塑造企业文化、加强产品培训、训练专业技能、提高身心素质等。 关键词：关系营销，推销员，推销员素质 Abstract With world economic integration and the trend of internationalization of the market competition being increasingly clear, the relationship marketing came into being. Relationship marketing affects the development of enterprises, but also affects the thinking and behavior of the salesman. To practice the concept of relationship marketing and enable enterprises to be invincible， we must strive to improve the comprehensive quality of the salesman. This paper introduces the relationship between marketing and salesman of the quality of basic knowledge to start, first described under the concept of relationship marketing salesman quality of the development of the status in China,，the salesman lack of professional ethics in China, the expertise is not specifically, poor professional skills, physical and mental qualities owe the good aspects of the problem, and finally countermeasures to improve the quality of Chinas salesman problem in the relationship between philosophy, including the main shape corporat