英文商业计划书模板.pdfVIP

英语商业计划书（Business Plan ） 第一讲：概述 第二讲：现状分析 第三讲：目标确 第四讲：组织结构 第五讲：产品分析 第六讲：市场分析 第七讲：市场策略 第八讲：生产分析 第九讲：财务分析 第十讲：附件 第一讲：概述(executive summary) 概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所 在。一般将概述放在最后书写，页数应控制在2页以内。 概述应包括的基本内容有： 企业的宗旨，例如： In 2007, ABC Corporation was created to... Now, ABC Corporation is at a point where … 背景介绍，例如： For many years people have… The condition of the industry today is such that … 产品或服务及市场竞争情况，例如： We have just completed the development of S30 – a novel and proprietary construction tool Compared to competitive products, our s30 can… 企业目标，例如： Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we … 管理团队和管理组织，例如 Our management team consists of 5 men and women Whose backgrounds consist of 10 years of marketing with … 市场策略，例如： 共 9 页，第 1 页 The fundamental thrust of our marketing strategy consists of… 财务状况和计划，例如： In 5 years we will have… and our investors will be able to … 结论，例如： ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the … 第二讲：现状分析(present situation) 这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。 市场环境，例如： The marketplace has been stagnant for 2 years. We are poised now to … 产品或服务，例如： The present stage of S30 is in the design stage. 产品生命周期，例如： Our current product line is… 价格和利润，例如： Current prices are… and profits are… 客户，例如： Current customers are using our… for … 销售渠道，例如： We have service centers, retailers, manufacturer’s representatives… 管理团队情况，例如： Most of our management is in pl