Creating shared value创造共享价值.pptxVIP

Creating shared value Authors ：Michael E. Porter Mark R. Kramer Presenter : Liu Qunling May 24th,2011 January–February 2011 Harvard Business Review Introduction The roots of shared value 3 How shared value is created The principles of Shared value creation 5 Conclusion 1 1.1 The related concepts——SV Shared Value (SV)—— Policies and practices that enhance the competitiveness of a company while advancing economic and social conditions in the communities in which it operates at the same time. • Creating shared value ( CSV ) — — It isn’t redistribution approach. It is about expanding the totalpool of economic and social value. 1.1 The related concepts—CSR Corporate Social Responsibility (CSR)—— Companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. CSR programs are started mostly for commercial benefits through raising their reputation with the public or the government. 1.1 The related concepts—CSR C R CSCVSV Value: economic and societal benefits relative to cost Joint company and community value creation Integral to competing Integral to profit maximization Realigns the entire company budget Impact limited by corporate footprint and CSR budget Example: Fair trade purchasing Citizenship, philanthropy, sustainability Example: Transforming procurement to increase quality and yield. Separate from profit maximization In response to external pressure 1.2 The differences between CSR and CSV Value：doing good Problem resulted Solution 7 Background 2.The roots of shared value 2.1 Background—Business and Society are disconnect A narrow model of value creation —— A firm is largely a self-contained entity, social or community issues fall outside its business scope. • Government and civil society often attempt to address societal issues at the expense of business. E.g. Taxes, regulations, penalties • Companies are perceived to be prospering at the expense o