体育产业消费信贷的描述、解释及其体系构建研究.pdfVIP

体育产业I TIYUCHANYE 令 体育产业消费信贷的描述、解释及其体系构建研究 A Study of the Description, Interpretation and Structuring of Consumption Credit in Sports Industry 付帅潼欣 Fu Shuai, Dong Xin 摘 要:运用文献资料法、逻辑分析法等方法，本文从国民收入水平 、消费行为、体育产业市场以及国家政 策四个方面研究开展体育产业消费信贷业务的可行性,将体育产业消费信贷的目标群体定位于高收入群 体和中收入群体进行分析,其中详细分析了中高端消费信贷市场和一般消费信贷市场 。在此基础上建议 构建体育产业消费信贷体系 ，即：以政府为保障的监管机制、以借贷平台为支柱的服务机制 、以消费者为基 础的反馈机制 、以体育大数据为核心的信息机制的 “四位一体”的架构，以此推动体育产业与金融信贷的融 合 关键词:体育产业;消费信贷;体系构建;消费升级 Abstract : Using the methods of literature review and logical analysis, this paper analyzes the basis for the feasibility of sports industry consumer credit from four aspects : national income level, consumption behavior, sports industry market and national policies, and the targets of sports consumer credit are high - income group and middle - income group, which is subdivided into middle - and - high consumer credit market and general consumer credit market. It is proposed to structure consumption credit of sports industry, that is, four - in - one” structure comprised of supervision mechanism endorsed by the government, service mechanism with lending platforms as the pillar, consumer feedback mechanism, and an information mechanism of sports big dat as the core. It is intended to promote the integrated development of sports industry and financial credit. Keywords: sports industry； consumption credit； structuring； consumption upgrading 中图分类号:G80 -05 文献标识码:A 文章编号：1005 - 0256(2022)11 -0185 -4 doi : 10.19379/j. cnki. issn. 1005 - 0256.2022.11.053 随着中国社会经济的快速发展，我国体育产业总规模持续 中通过各项政策不断缩小城乡收入分配差距；目前，我国城乡 增长，从2014年的1.4万亿到202