旅游管理-我国老年旅游市场现状及开发策略.docxVIP

PAGE PAGE III 浅谈我国老年旅游市场现状及开发策略 摘要 随着老龄化程度的加深，老年人出游的数量和困境都引起了学者的关注。老年旅游市场的价值凸显，为旅游企业的转型跨越提供了新的蓝海。为了进一步提高旅游经济收益和保障旅游产业的均衡健康发展、更好的开发老年旅游市场，就必须对老年旅游市场进行科学的定位、适当的市场细分、开发适销对路的老年旅游产品和注重提高旅游行业的服务质量，这不仅是市场开发的良策，也是旅游企业在旅游市场激烈的竞争中取胜的根本。 本文基于现代社会老龄化的背景，介绍了我国老年旅游市场的现状和特点，探讨了其开发的意义和开发策略，并在文献分析和结合实际的基础上，主要从市场细分、产品设计、宣传促销和注重服务质量等角度对老年旅游市场的开发策略试作了探讨和总结。 关键词：老年旅游市场；开发策略；市场细分  Talking about the Current Situation and Developing Tactics of Elderly Tourism Market in China Abstract With the deepening of the degree of aging, the number and plight of the elderly travel has attracted scholars attention. The value of the aged tourism market is highlighted, which provides a new blue ocean for the transformation of tourism enterprises. The development of the elderly tourism market has both economic and social functions, which can not only meet the increasingly strong tourism consumption demand of the elderly population, but also improve the living standard of the elderly, so that the elderly can spend a more healthy and meaningful life in their old age. In order to further improve the tourism economic benefits and ensure the balanced and healthy development of the tourism industry, the better the development of the senior tourism market, we must make scientific positioning for the elderly tourism market, appropriate elderly tourist market segmentation and develop marketable products and improve service quality of tourism industry, it is not only a good way for the market development, and tourism enterprises in the fierce competition of tourism market. This article is based on the aging of the modern social background, the paper introduces the present situation and characteristics of the elderly tourist market in China, probes into the significance and the development strategy of its development, and on the basis of literature analysis and combined with the actual, mainly from the market segmentation, product design, promotion, and focus on service quality of the elderly tourism market dev