淘宝网信用评价模型及研究.docVIP

PAGE XVIII PAGE XVIII 单位代码 01 学　　号 090111041 分 类 号 O159 密 级 毕业论文 淘宝网信用评价模型研究及应用 院（系）名称 信息工程学院 专业名称 信息与计算科学 学生姓名 李瑞耸 指导教师 陈东升 2013 年 5 月 15 日 黄河科技学院毕业论文 第 PAGE XVIII 页 黄河科技学院毕业论文 第 PAGE IV 页 淘宝网信用评价模型研究及应用 摘 要 近年来，随着互联网应用的快速发展，越来越多的人开始接受和选择网络购物．但是由于网络交易的特殊性，在网络购物市场发展的同时，其信用问题也日益突出．建立一套完善的信用评价体系被购物网站视为在市场运行中成功的关键因素之一，目前国内大多数购物网站都纷纷建立起了自身的信用评价体系，但是评价模型都较为简单，不能真实的反映交易主体的信用水平，不能有效避免虚假交易、信用炒作等不良行为．因此建立合理、完善、科学的网络购物信用评价模型，具有十分重要的理论和现实意义． 本文在分析现有的网络购物评价模型的评价过程以及总结其优点与不足之处的基础上，针对网络购物的特点，和目前网络购物信用评价面临的多种问题，提出了改进方案，并建立了相应的模型． 关键词：网络购物，信用评价模型，信用炒作  Research and Application of The Taobao’s Credit Evaluation Model Author: Li Ruisong Tutor: Chen Dongsheng Abstract In recent years, with the rapid development of Internet application, more and more people begin to accept and choose the online shopping. But because of the particularity of the online trading, credit has become an increasingly important issue with the development of e-commerce market. So, set up a set of perfect credit evaluation system is regarded as a key factor of success. Now, many domestic shopping websites have set up their own credit evaluation system, but the evaluation model is relatively simple. It can not reflect the true level of the subjects and can not avoid false trading, credit hype and other bad behaviors effectively. Therefore, establish a perfect and reasonable online shopping credit evaluation model is of great theoretical and practical significance. This paper deals with the characteristics of the network shopping, and various problems current network shopping credit evaluation are facing, puts forward the improved scheme, and establishes the model based on the evaluation process analysis of the existing network shopping evaluation model, and summarizes the advantages and disadvantages. Keywords: Online Shopping, Credit Evaluation