论投资项目的经济评价.docVIP

PAGE PAGE I 论投资项目的经济评价 摘 要 随着中国经济建设的不断发展，我国房地产业正处于高速成长阶段，并将在未来相当长的一段时间内保持我国国民经济支柱产业地位。房地产开发本质上是一种投资过程，是一种资金有效投入和增值收回的过程。然而由于房地产业高投入、高回报、高风险的特殊行业特点，使得房地产业受自然、社会、经济等因素的影响较大，具有较大的不确定性。事实上，房地产开发中的确存在着大量不做市场调查，不做可行性分析，盲目上马，结果造成房屋闲置和资金积压的现象发生。由于房地产开发项目本身的行业特点、开发程序、开发周期、财会制度等多有别于其他行业，使得一般的投资项目评价方法不能完全适用于房地产开发项目，这也是造成房地产开发项目可行性分析开展不力的一个原因。因此，如何引导房地产业健康发展，减少房地产开发的盲目性，就成为当前房地产行业理论界及实践应用所关心的一个比较热门的问题。 本文根据房地产项目可行性研究方法和经济评价理论，结合相关参考文献和研究资料，以成都市青羊区培风村西部印象房地产开发项目作为案例，通过对成都投资环境的分析，该项目的规划设计、方案选择、投资估算、经济分析、财务评价等方面的可行性分析，最后归纳总结，得出结论。本文力图通过一个完整的案例分析探讨在房地产项目开发中如何完成前期策划并运用可行性研究的方法对项目进行科学决策。希望对今后的房地产公司决策层控制投资风险和更好地操作项目提供参考依据。 关键词： 房地产开发项目 前期策划 可行性分析 Research on economic evaluation of investment projects Abstract With the continuous development of the economic construction, the Chinese real estate industry is experiencing a high growth stage, and will maintaining the pillar industry status of our national economic for a long time in the future. Real estate development is essentially a process of investment funds, and a kind of effective investment and value-added process of recovery. Nevertheless, it makes real estate industry with great uncertainty by nature, society, economy and other factors, due to the high investment, high real estate returns and high-risk characteristics of this special industry. In fact, this phenomenon was indeed existed that a lot of real estate developers developed projects without market survey and feasibility analysis, then as a result of housing idle and capital overstock. It makes the general investment project evaluation method can’t be fully applicable to the real estate development project, owing to the difference from other industries in the real estate development projects itself characteristics, procedures, and financial institutions. And this is also one of the reason caused real estate development project feasibility analysis carried out. So it has become a popular issue which is concerned by the real estate sector and the practical applica