内蒙古有机家园有限公司销售渠道现状及问题分析.docVIP

江西科技学院本科生毕业设计（论文）（格式范例） 江西科技学院本科生毕业设计（论文） 摘要 农产品的营销渠道问题已经成为阻碍农产品市场繁荣与健康发展的最重要的原因。 在现代化的市场中，拓展农产品营销渠道是为农民带来经济收入的重要方式，这就需要结合现代化的营销理念不断为农产品的销售提供良好的渠道，尤其是具有显著季节性以及地域性的农产品，更是需要良好的营销渠道。首先分析了我国农产品营销渠道的现状，然后指出了当前农产品渠道存在的主要问题，最后提出了建设农产品渠道的对策建议，希望对我国的农产品市场发展有所帮助基于此，简述农产品的营销渠道含义，并分析当前农产品的营销渠道情况，提出具有优化策略，从而更好地帮助农民有效扩展营销渠道，进而推动农业经济的发展，最终实现农民脱贫致富的目标。 关键词：农产品；营销渠道；优化对策 Abstract The marketing channel of agricultural products has become the most important reason to hinder the prosperity and healthy development of agricultural products market. In the modern market, expand agricultural products marketing channel is important ways to bring about economic income for farmers, which requires the combination of modern marketing concept for the sales of agricultural products provide a good channel, especially significant seasonal and regional agricultural products, but also need good marketing channels. First of all, the paper analyzes the current situation of our country agricultural product marketing channel, and then points out the current main problems of agricultural products channel, at last, it puts forward the countermeasures of construction of channels for agricultural products, hope to be helpful to the agricultural products market development in China based on this, the meaning of marketing channel of agricultural products, and analyzes the current situation of the marketing channel of agricultural products, put forward the optimization strategy, to better help farmers to expand marketing channels effectively, thus promote the development of agricultural economy, finally achieve the goal of farmers out of poverty to get rich. Key Words: Agricultural products; Marketing channels; Optimization countermeasures 目录 TOC \o 1-3 \h \z \u 16531 摘要 3 1038 Abstract 4 22209 第1章 绪论 1 7279 1.1 研究意义 1 4742 1.2 研究背景 1 6544 第2章 农产品营销渠道相关概念 2 19568 2.1 营销渠道 2 4099 2.2 农产品营销渠道 2 21540 第3章 内蒙古有机家园有限公司营销渠道现状 4 12515 3.1内蒙古有机家园有限公司营销渠道现状 4 24111 3.1.1 内蒙古有机家园有限公司概述 4